What guides us
Our Values
Eight principles shape how we communicate, cooperate and present ourselves to the public.
Responsibility
Every choice on the road affects passengers, pedestrians, cyclists and other drivers. We encourage people to take that seriously.
Respect
Roads are shared spaces. We promote courtesy and patience between all road users.
Integrity
We communicate honestly, keep our organizational information accurate and avoid misleading claims.
Education
We support access to clear, practical and understandable road safety information.
Inclusion
Information should be usable by people of different backgrounds, abilities and levels of experience.
Cooperation
We welcome constructive cooperation with individuals and organisations who share our goals.
Transparency
We publish our identifying details openly and clearly mark what is confirmed and what is proposed.
Accountability
We support responsible management, appropriate oversight and prompt correction of errors.